South Korean Saju Survey: 74% of Young Adults Say They Enjoy Horoscope or Birth-Chart Readings
In February 2026, the South Korean newspaper Kyunghyang reported a survey of 5,000 respondents aged 19 to 39. About 74% said they enjoyed looking at horoscopes or birth-chart readings. It is easy to turn this into a headline saying “young Koreans believe in divination.” But the survey asked whether they liked the content, not whether they believed its predictions or made major life decisions based on it.
It is more useful to understand why young people use Saju than to inflate a percentage. A traditional system may offer language for talking about work, relationships and choices. It may also be entertainment or a social topic. One figure cannot distinguish these motives.
Check who was asked and what they were asked
The February 28 report in Kyunghyang cited a survey by the Lime research platform of 5,000 men and women aged 19 to 39. Around 74% said they enjoyed horoscopes or birth-chart readings; the report also said 46.2% had used a mobile platform and 25.2% had visited an in-person consultation venue. These numbers describe this particular sample, not every young person or the entire population of South Korea.
“Enjoy” can mean having seen a reading, finding it interesting or wanting to discuss it. It does not necessarily mean treating Saju as an objective forecast. The wording of a question, sample composition and survey method all shape the result. Comparing years or age groups would require the original survey details, not just a memorable figure from secondary reporting.
Saju can offer a low-pressure way into conversation
Young people dealing with jobs, housing, relationships and future plans may want a way to start talking about their concerns. Saju places life experiences within traditional concepts and cycles. Some people use it as material for reflection; others treat it as leisure. A consultation can also offer private conversation where someone says things they do not want to share publicly.
That social use deserves to be understood, but it is not evidence that predictions work. Feeling understood and independently verifying a prediction are different outcomes. Writing “people use this” as “the tradition is accurate” goes beyond what the evidence covers.
From in-person readings to mobile content
The survey report suggests that mobile platforms are one way people encounter fortune content. Apps lower barriers of time and location and combine short posts, notifications and one-to-one services. A user may start with a free horoscope and later try a paid reading. Pricing and ways to stop using the service should be clear at each step.
Convenience also creates product responsibilities. Is birth information stored? Is content produced by a human, a rule engine or AI? Does the user understand the difference between general entertainment and a personalized consultation? Those details affect long-term trust.
Mystilink does not need popularity as proof
The brand can present Saju as a historically grounded system of destiny analysis, explain how its concepts are used and where schools may differ, and make its own calculations and interpretations visible. A product should support learning and thought without using “young people are all doing it” as sales pressure.
Keep asking after the percentage
The 74% figure tells us that many respondents in one specific survey sample enjoyed these readings. Understanding how they use them, how much they pay or whether they rely on the results requires different questions and more detailed information. Clear sample boundaries help readers see what the statistic can actually answer.